What we think the next year will have in store for CBD
Happy New Year! We’ve come a long way, baby. Following the passing of the Farm Bill and removal of CBD from Schedule I drug categorization in 2018, 2019 represented the year of the CBD “Gold Rush.” Everyone wanted a piece. CBD shops, kiosks, and boutiques popped up everywhere. But even though CBD became the hottest trend — and a legal business — grey area and financial stability remained the norm throughout the past year.
With 2020 comes some glimmers of hope for CBD, however. After all, in 2019 the FDA did play a big role by approving Epidiolex, an anti-seizure medication containing CBD. And more studies indicate that CBD may be effective at combating inflammation, aiding sleep and reducing anxiety. With new regulations in the works, we look forward to more answers to our questions about the science of the cannabinoids.
Here are my top 7 predictions in CBD for the year that lies ahead:
1. USDA certification will replace QR codes.
CBD products are routinely mislabeled, whether it’s regarding the amount of CBD in the product or where the CBD was sourced. USDA certification would assure product safety, since QR codes have tended to be an unreliable source.
2. Diverse and lesser-known cannabinoid blends will soon hit the market.
Cannabis is a complex plant and contains many more cannabinoids than just THC and CBD. Some of these cannabis-derived cannabinoids, or phytocannabinoids, will include CBN, CBG, THCV, CBC, THCA, limonene and more. Read more about these cannabinoids here.
3. Expect to see doors opening and closing.
With CBD sitting in legal limbo and regulations unclear, the industry is still unstable and while some brands certainly don’t practice ethical production methods (as the CBD industry is still in its Wild West period, after all), we’re anticipating crack-downs industry-wide. In addition to regulations-related issues, white label brands are now overstocked with overpriced items that can’t compete with some of the new, lower competing prices.
3. Despite all the legal unclarity, large retail brands and big corporations will continue to jump on the CBD bandwagon.
Think Wal-Mart, Costco, Dollar General, Esteé Lauder, Martha Stewart, Budweiser, Corona, Coors, Jelly Belly, Neiman Marcus, CVS. These large retailers do have the power and money to survive the CBD clampdown — and this immunity may unfortunately spell trouble for the smaller, boutique brands who simply don’t possess the resources to endure.
4. Speaking of, cannabis-infused beverages are likely to become more widely available and popular (many of which will be made by the aforementioned companies).
For example, Molson-Coors is considering creating a cannabis-infused beverage, and Coca-Cola may create a carbonated drink that contains CBD.
5. CBD skincare trends will keep growing.
The boom in sales of CBD products is testament to the increasing crossover into the beauty and wellness industries — and when it comes to CBD skincare specifically, both high-street and premium brands are utilizing the ingredient in droves.
6. Gimmicks, gimmicks … and more gimmicks!
CBD pillows, CBD mattresses — even CBD-infused leggings (you heard us, leggings!). Where will it end? This CBD train is moving fast and virtually every retailer is trying to jump on. We encourage you not to fall for phony promotions. Let’s do our due diligence before we shell out for any bottle of “CBD water” we see on the shelf.
7. Baby boomers will push CBD further into the mainstream and they may lobby for coverage and reimbursement through health insurance/Medicare.
With more doctors and researchers supporting the use of CBD, and the boomer generation among the biggest drivers of the CBD market1, some states may get on board medical marijuana and CBD oil use.
I think my biggest takeaway from 2019, going into 2020 is the importance of not rushing out to purchase a CBD product without proper research. Our team is committed to your safety, so we hand-select our products from reputable companies whose products are THC-free and/or less than .3% THC products, non-GMO, have a certificate of analysis (COA) from third-party lab testing, and who make sure that the milligrams of CBD per dose, and per container, are clear and easy to understand on the labeling. There are too many good CBD options to settle for anything less than excellence.