A message from our CEO
I launched Puurfx after the US Congress passed the Farm Bill in December of 2018, and after experiencing the benefits of cannabis and CBD for many years. I learned a lot from my experience with cannabis and I wanted to educate others — and begin to do away with the stigma that has surrounded CBD and cannabis for generations. I believe in the natural power of the plant.
But it’s not that simple. What I soon realized is that clean cannabinoids are scarce — and regulatory requirements are still in the making. This grey area seemed to be confusing consumers. Through my own experience, I saw people blindly spending money on CBD products, without being properly educated on safety, ingredients, production quality and facts. I found that some companies were actually mislabeling their products. And what’s more, I found that some products contained little to no CBD at all, while others contained unlisted ingredients, including THC. I was frustrated that these new CBD brands were racing into the market every day … but no one had a real clue about what they were offering. I started to really recognize the importance of transparency. I feel that a company is obligated to provide consumers with guidance, information and insights into the complex process that goes into CBD manufacturing. Because all the marketing in the world won’t make up for a low-quality product.
Consumers have so many CBD sources to choose from today. I want them to feel secure in their choices, and to know, without a doubt, that brands are being upfront and honest about their CBD sourcing and quality of product. And that’s how Puurfx was born.
Now I’m dedicated to hand-picking every single product that goes into one of our boxes. I visit with all of our vendors and vet them through their entire process, from farm to shelf. I want to give people the very best quality products that I can find and use, myself. I want to make choosing easy and safe.
In the coming months, we’ll be providing our customers with not only a monthly and quarterly subscription box service, but also insights into the CBD process, industry, news and more. We’ll introduce you to our vendors so that you can get to know them, and us. We’ll provide recipes, tips and guidance. I hope you enjoy your experience here and we can’t wait for your feedback.